What is Search Engine?
Search Engine is the medium where end user or business people are searching for their prospects for information. Search engines are based on crawling of content and web pages. They are crawling the data of websites and web pages along with the perfect matches with content/ keywords. There are a lot of search engines but few who are popular are as Google.com, Yahoo.com, MSN.com, Altavista.com, Lycos.com, AOL.com, Infoseek.com, webcrawler.com, hotbot.com etc.

Process of Search Engine Optimization:

Website analysis:
Before optimizing, a detailed analysis of the web site is very necessary. Content, structure and the target traffic have to be cautiously reviewed.
Identify Business Objectives:
One has to be very clear as to what does the business aim to achieve. Your business objectives would vary from generating new leads, to increasing sales. The objective should be kept in mind while looking for the key words.
Key Word optimization:
Extensive analysis is required in this stage. You select a list of key words only after analyzing the competitor’s site, their Meta tags, Key word phrases etc. Then only a final list of key words is prepared.

Web Page optimization:
One needs to optimize web pages with the selected key words. Care should be taken not to over optimize the pages. The web site has to be search engine as well as user friendly. While doing web page optimization, areas like Meta key words, Meta description, Cross-links, have to be looked into.
Web Page submissions:
One needs to optimize web pages with the selected key words. Care should be taken not to over optimize the pages. The web site has to be search engine as well as user friendly. While doing web page optimization, areas like Meta key words, Meta description, Cross-links, have to be looked into.